Why Video Content Remains the Most Engaging Media Format

Have you recently scrolled through your social media feed and noticed video content appears most of the time? 

We all do!

Video content is everywhere online, from amusing animal videos to sobering news segments. And rightfully so - video continues to be the most captivating form of media present today.

Here’s why video remains the best format for working with a Video Production Company in Dubai today!

Videos Create Deep Emotional Engagement

Video is as emotional as it gets. 

Mixing visual imagery with sound, motion and storytelling enables the most immersive experiences from which we can laugh, cry, get mad or inspired. Think of how a scene in a movie can make you cry or a commercial jingle makes its way into your head.

Unlike written words, videos have a special ability to change our mood and touch us on a deeper and more primal level. 

Vision, sound and storytelling have wired us to pay attention - which makes video an incredibly powerful medium for forging strong emotional connections between brands and audiences.

Audience Gets Message Retained

Here's an impressive fact: Viewers remember 95% of a message from a video compared to only 10% for the same information in writing. 

Our brains can process and absorb the visual and auditory nature of a video in an easier way than that of reading. Consider this way: Which is easier to retain the information, if you read a set of instructions or watched a step by step video demonstration?

Videos are cognitive shortcuts, enabling viewers to keep up without expending as much mental energy. Videos provide both in-depth visual and auditory activity, which creates new neural pathways that reinforce retention.

Leveraging video's strength in memory and recall is extremely useful for education, training, and making sure that your core messaging resonates. Don’t overwhelm viewers with dense blocks of text - mix in video clips that will help sink in the information.

Mobile-Friendly Format Reaches On-The-Go Audiences

We live in a world where people are increasingly on the go-and video has established itself as the most mobile-friendly content format. Smartphones are essentially our computer now, so we need content to be built for a smaller screen and on-the-go viewing.

Short videos that deliver information in bite-sized nuggets are perfect for viewers regularly checking their phones. And with near universal access to high-speed data networks, video can be consumed easily during commutes, waiting in line or in the brief pauses between the quick bursts of each day.

And vertical video, which is formatted for mobile consumption, continues its rise in usage too - namely on social media. 

Content made by a video production agency is versatile and portable, wherever your audience might be watching - on their living room TV or phone screen.

Increase Your Engagement Rates with Social Sharing

An engaged audience is one that comments and likes-and shares your content with their social networks-and video reigns supreme over other formats in generating engagement. Just look at Furthermore, incorporating video in emails can increase click-through rates by up to 300%.

On video platforms like YouTube, videos that perform well in comments and likes generally rank higher for searches and recommendations. This can make very engaging video content have an easier chance to go viral and expand reach.

Video just so happens to be the most shared content type on social media. 

People love to share funny, inspirational, or informative videos with friends and followers. Brands can take advantage of this by generating creative videos that gets people talking.

Utilize Different Styles for Flexibility

The flexibility of video content is one of its great advantages. There are all kinds of videos, from 15 second Instagram stories to 10 minute YouTube tutorials. Various video formats can meet different needs:

• Live videos - Record events in real time and engage with your audience live using features like Q&As and live chats.
• Animated Videos - Use motion graphics, kinetic typography or 2D/3D animation to explain complex topics or demonstrate products.
• Testimonial videos - Establish credibility by having real customers review your company or product on video.
• Behind-the-scenes videos - Show a real behind the scenes of your brand and make your company more human
• Tutorials/how-tos - Codify what you know and teach viewers step-by-step skills using screencasts and narrated walkthroughs.

With video, you are not bound by a single style or limited to a narrow vision. Using video, we can tell an old story in a new way and craft creative content to support education, entertainment, promotion, and the above.

Final Thoughts

I think it’s safe to say that video still dominates engaging experiences.It is highly memorable, reaching mobile-friendly accessibility, adapting into social channels and delivering a meaningful narrative. Film Production Company in Dubai leads the way for brands by serving up the shortcut to a more attentive audience with measurable results.