Branding videos aren't just nice little commercials to have these days. They're pretty much a necessity if you want to connect with people and stand out.
Let's talk about why you need them and how to do them right. I'll share some secret tips from my work producing all kinds of corporate videos in Dubai over the years.
Keep reading!
#1 Don’t Explain, but Speak Right to Your Fans
Everybody loves video these days. Like crazy loves it. WAY more than just reading blocks of text on some website.
That's because we humans are visual creatures at heart. Our minds are wired to process visuals better. Like waaay better.
Seeing something drives the message home more than just hearing or reading about it. Videos paint that picture for people to "see" your brand.
They also grab attention better too. Let's be real - we all get distracted pretty quick online. But brand film pulls our focus back in, especially with strong visuals.
So branding videos let you connect with viewers fast. You show them what makes your vibe special in a way they'll remember.
#2 Tell a Story That Grabs Hearts
Here's the thing - facts and products are kind of boring on their own. What hooks people is storytelling. Drawing them into the passion and purpose behind your brand.
Take them back to your origin story. What need or dream inspired your start? Let people in on the personalities and goals that drive you.
When you nail that emotional storytelling, your videos take off. It taps right into the hopes and values people cherish too.
Now you're not just another company selling stuff. You stand for something bigger. Something they want to be a part of.
#3 Give an Inside Look at Your Culture
Your culture is such a huge part of who you are. It's the special sauce, right?
Let people peek into the real you through videos. Show your team's personalities. Share fun moments that capture your style.
REI does this really well, highlighting their core values like environmental stewardship. Google and LinkedIn videos feature employees loving the creative work culture.
When people get that inside view, it sticks with them. They feel invested in you like a friend...maybe even kinda wishing they worked there!
#4 Videos Make Your Website Pop
Okay, quick test. Think about how you feel on websites with:
- Just walls of text
- Pages with cool videos integrated
I bet you picked B! Videos instantly take any site to the next level. Visitors just engage way more when video is done right.
Your homepage video? Money. Product demo videos? Golden. Videos on landing pages? Crazy helpful for conversions.
Not only on your own site but social media too. YouTube is ginormous. Video posts on Facebook and Instagram reach more people.
Bottom line - videos will step up your digital presence all around.
#5 Position Your Brand as the Expert
Thought leadership is major influence. Videos let your execs and staff share their expertise directly with audiences.
What insider tips, behind-the-scenes, or special access can you offer? Give value and help first rather than always selling.
Finance brands could teach money tips. Food companies could share nutrition science. The options are endless.
When you teach and inspire vs just push products, you build trust and loyalty. People see you as the go-to authority.
#6 Show Your Product or Service in Real Life
Demo videos take viewers on a test drive of what you offer. Way better than words on some product page.
Seeing it in action makes the benefits so clear. They can picture themselves using it and joining your community.
Whether it's makeup tutorials, software walkthroughs, or highlighting gadget features, demos sell. Help people visualize and get excited about the possibilities!
#7 Go Global Through Localized Videos
One video can let you speak to different cultures just by translating or dubbing it for each market. Saves a ton of time and money.
Reshooting with local reps gives it an even more personalized vibe. And subtitles or voiceovers open new doors too.
Localization lets you reuse quality videos as you expand globally. Tailor the messaging while keeping consistent production value that represents your brand well.
#8 Videos Introduce You to New Audiences
Trying to reach a new target audience? Video can help make that awkward first intro way smoother.
Even if you’re an established name in one area, other groups may not know you yet. A video that pops up in their social feeds or searches helps break the ice.
It gives an appealing first impression to audiences that match your ideal buyer persona but haven't heard your brand story yet.
#9 Spotlight Your People
Your people are what make your company tick. They’re the secret sauce!
Let their passion and expertise shine through employee spotlight videos. Show them in action at the office. Talking about products they love. Just being their awesome selves!
When you celebrate your crew, people connect more authentically to the faces behind your brand. It fosters pride and culture internally too.
Your team is your best asset - give them a video platform to share the love!
#10 Videos Can Educate and Guide
For example, a software company could produce a video series on "New User Tips." Walk people through setting up an account, customization, key features, and more.
Or a fitness brand might have workout tutorial videos on perfect form for different exercises. Help them progress safely to the next level.
The goal is to position your brand as an ally and advisor vs just a product pusher. You want to empower people to solve problems, gain skills, and make progress with helpful guidance.
These educational videos subtly showcase how your product or service can assist viewers in achieving their goals. But the focus stays on informative value they appreciate rather than a hard sell.
#11 Show Behind the Scenes
People love insider access. Let your corporate videos give them a glimpse behind the curtain to see the making of the brand magic.
For example, you could showcase your product design process. Let them in on early prototypes, innovation labs, feedback sessions with users, and the ultimate finished product.
Or bring viewers behind the scenes of your production facilities. How does each step come together to create a quality customer experience?
Company culture videos taking people to your retreats and off-site events are fun too. Show team building activities and casual interactions that reveal your vibe.
When viewers get to go backstage through your video content, it makes them feel special. Like VIP guests who get to know the real you in ways that the general public doesn't.
#12 Use It to Clarify Your Purpose
Your “why” goes beyond what you make to the meaning and motivation behind it.
It’s that special something you believe in - your reason for being more than just profits.
Purpose-driven videos bring that to life in a stirring way. Remind people of the greater impact you make that connects with their own values.
When your mission resonates with audiences at a deeper level, they’re moved to join you. Video can tell that soulful origin story.
And Yes, Video Converts!
We've talked about why video is so powerful. But you're probably wondering if it really works.
Well, the metrics speak for themselves:
- 95% better memory retention with video
- 96% say video helps decide purchases
- 80% more conversions with video
- 34% higher engagement over other content
Brands report way higher sales, leads, and revenue across the board. The data says video gives you a monster competitive edge for real.
Partner With Corporate Video Specialists Today!
Creating amazing branding videos takes specific skills. It's worth finding pros who live and breathe this stuff.
Look for a corporate video production company with proven results in your niche. Blend creative talent with strategic thinking. Video quality and branding ability is critical.
The right partner gets your vision and brings it to life visually. They handle messaging, scripting, filming, editing - the whole enchilada.
Collaborating with video experts gives you work that truly captures your brand authentically. It just hits different when it's their specialty.
FAQs
Why do corporate videos need to tell stories?
Because facts and products alone are pretty boring! Tapping into the passion and purpose behind your brand is what hooks people emotionally. Good storytelling builds a connection that bare sales pitches just can't.
How can video help if people already know our brand?
Even if you're already an established name, video keeps your brand top of mind in a fresh way. It reinforces what you stand for with helpful reminders. And it can reveal new dimensions of your company's personality that deepen loyalty.
Does our corporate video need to be overly polished and expensive?
Not at all! While quality production is important, some of the best corporate videos feel authentic and approachable. Simple, genuine storytelling filmed even on a smartphone can connect better than something overly slick and corporate.
How can we make sure our video represents our brand well?
Work with a talented video production partner who takes the time to understand your core brand identity and values first. Collaborate closely on creative direction. Have key stakeholders review the script and video drafts. Allocate proper time and budget to do it right.
Should we use employees or actors in our videos?
Real employees telling their genuine stories usually comes across much more authentic than overly polished actors. Let your team's passion shine through. Though some scripting and direction can still help them sound natural on camera.