How AI is Revolutionizing the Video Production Industry

Video Production is in for a massive transformation as artificial intelligence (AI). 

Today, AI programs are making video production more automated and giving us valuable data to optimize videos. With AI still marching in like a train, it is driving the explosive market growth among Video Production Company in Dubai.

The Meteoric Rise of the AI Video Production Market

The AI video production market is absolutely exploding.

In 2021, it was worth $362.5 million, a study from Grand View Research found. But it will swell to $1.49 billion by 2028, which is a mind-boggling 22.37% compound annual growth rate (CAGR).

But that’s not the end of the story. 

Global AI video overall market to reach $5.62 billion in 2023. This industry is projected to grow at a mind-boggling CAGR of 35.32% during the forecast period 2024 - 2034 and reach an estimated $156.57 billion by 2034.

The AI video generator market in particular is huge too. It was estimated at $554.9M in 2023, which is estimated to rocket to $9.3B by 2033 with high growth of 19.9% CAGR.

The message is loud and clear: AI is taking over the video industry with meteoric speed. Firms will have to make use of AI or else they will get left behind.

Surging Adoption by Video Creators

Since the AI video production market is growing at such a rate, there’s no wonder creators are jumping onboard too.

Indeed, a whopping 44% of marketers already automate video production using AI tools. This shows how AI has gotten more and more relevant to video-based marketing strategies.

And it is not hard to see why AI adoption is in full swing. Because after all video is the number one traffic source online - around 80% of the traffic comes from video. AI-based solutions are proving very useful for designers as demand for video continues to grow.

So, in short, AI is becoming less a tech and more the production platform of choice for large parts of the creative class. This adoption curve will only get steeper as AI gets more and more sophisticated.

Slashing Video Production Timelines

The biggest bottleneck in making videos is that they take so long to produce. Yet AI is smashing these enslaving time-hogs.

For instance, creating training videos was once about 45 hours of work per month for creators. But AI tools can cut this window by about 34%.

By automating repetitive chores such as script-writing, editing, graphics, voiceover, and so on, AI dramatically cuts production time. It helps artists redistribute their time to creative higher value work.

Simply put, AI takes all the manual labor from making video, leaving human beings to do strategic creative thinking. This combination of state-of-the-art technology and human ingenuity will be industry’s future.

Consumers Embrace AI-Generated Video

As AI gets its place in the video production toolbox, consumers are warming to it.

A significant 43% of producers believe AI allows seamless video production without loss in quality, the study revealed. The amount of time spent by those interested in AI content curation and creation is slightly higher with just over half (52%) saying they want it.

In short, they are telling us that they are open to AI taking on more of the creative load in video production. There is still trepidation, but the tide is turning for AI.

With the rise of AI-generated content, publishers can use them to help their viewers re-engage. The trick will be to keep it clear who is playing with AI so consumers can feel informed.

AI's Key Video Production Applications

Artificial intelligence is already conquering other industries begging for videos. These are just a few of the best apps changing the way you make videos:

Marketing

With AI, marketing teams can produce product demo videos, social media videos and explainer videos at the touch of a button. As you collect customer data, AI can optimize video messaging as well.

Entertainment

Artificial intelligence is making animation and VFX work easier in media houses. This speeds up content delivery. AI helps to recommend movies and TV shows according to user’s interests as well.

Education

In e-learning world, AI speeds up tutorial and how-to videos. It even offers students specific video lessons as per their learning preferences.

Social Media

AI helps social media influencers cut and paste videos, graphics/text and edit. It also mines audience data to suggest the best performing video formats/content.

AI is driving more user-centric, data-driven and dynamic video content strategies in all these industries. Which translates to more fans.

And this is only the tip of the iceberg. In the coming years, more radical video uses will come with AI. All we need to do is dream.

Final Thoughts

AI is reinventing the video industry. Summary of stats shows exponential growth in the AI video production market, exploding creator adoption rates, exponential efficiency improvements, and evolving customer attitudes.

AI allows artists to make more data-rich video in less time. This is driving higher readership. If your business makes video or advertising, then hiring a Film Production Company in Dubai that uses AI is now a competitive necessity. The first generation of AI video makers will overtake losers still using the old way.