Videos play a powerful role in building a strong brand identity by communicating with consumers. When done right, these can be an effective tool to boost the sales and growth of your business. In contrast, a poorly done video can be just as effective in tainting your brand’s reputation. So, how can you achieve high-quality video production that’ll make you stand out from the competition?
Well, we have just the video production hacks to help you out. Professional marketers have found these to be game changers for enhancing their video content.
Here are 7 video production hacks you must try if you want to capture the imagination of your audience:
Once you have all your video and audio content ready, it’s time to piece everything together. However, editing just a simple video of 5-10 minutes can take a skilled editor 1-3 hours. Since professional projects like commercials and movies require advanced techniques, the process may take weeks or even months.
Luckily, you can use artificial intelligence (AI) tools to save time and make editing more efficient. The advanced technology can do everything from cutting, splicing, and arranging to remove any unnecessary pauses from raw footage. As a result, you get an audience-ready video without having to sift through hours of content yourself.
Virtual production is a technology in which LED walls are used to form a virtual set that mimics a physical one. This allows you to have more control over aspects like lighting, color, props, etc. Since you can observe the results and make corrections in real-time, you don’t have to leave many tasks for post-production either.
Additionally, you save costs on renting multiple locations for physical sets. These can be expensive and also unpredictable in terms of weather and lighting. With LED walls, you have full design control to build the exact environment you desire whenever you want. No time constraints and unexpected weather hurdles mean your team can avoid delays and reshoots and always stay on schedule.
Another hack that will help you keep video production on schedule is taking advantage of remote collaboration tools.
Video production is a combination of various processes that require frequent file sharing between teams. However, this can get difficult when the teams are present in different locations. As a result, precious time is wasted waiting for files to be transferred when possible. Using remote collaboration tools allows efficient file sharing regardless of location and time.
The files being readily available means that teams working in different time zones can work flexibly. Additionally, these tools come with enhanced communication features, allowing them to give each other real-time feedback. All in all, remote collaboration tools can significantly boost productivity by streamlining workflow.
We’ve all dozed off watching some kind of promotional video or another. Believe it or not, this is not always because of poor content quality. Instead, it is because the average adult has an attention span of only 8.25 seconds. That’s why short videos are more popular among the masses than long ones. The best way to tackle this issue is to make your videos interactive.
In these videos, viewers can participate in the content through elements like overlays, quizzes, branching scenarios, etc. This allows them to make choices that affect the narrative of the video. The personalized user experience glues them to the screen and improves their information retention regarding your brand.
360-degree videos have become a popular marketing trend thanks to their attention-capturing ability. In fact, video ads with the 360-degree feature have a 46% better video completion rate than regular video ads. They provide users with an immersive virtual reality (VR) experience that keeps them hooked and interested in the video content.
Some of the best applications of this technology are presenting real estate and live events. It’s also a very effective strategy for recruiting and training new employees, as they can better understand organizational structures. Besides this, using these videos for your company will present it as tech-savvy, which can add to your business’ reputation.
It’s safe to say that AI has transformed video production for the better with its various algorithms. One of its major roles in the field is script analysis, which ensures your video is as impactful as it can be. For the analysis, algorithms are applied to a script to identify its different elements. These include structure, theme, dialogues, and character development, among others.
So basically, AI runs through the data in minutes and gives you an unbiased assessment of its aspects. The results can make it easier to decide regarding the structure of the script, certain characters, plots, etc.
However, note that this only works well when combined with human expertise. This is because AI does not have the same creative intuition or contextual understanding abilities as a writer would.
User-generated video content is basically videos about a brand that are made by its users. Unlike professional videos, these are made by whatever device is available to the user, such as their phone.
These can be reviews of your brand or a tutorial on how to use a company’s product. You can present them on your website and social media pages or include them in a promotional business video.
The benefit of using such content in video production strategies is that it is easier to relate to other viewers. The authenticity of the user-generated content encourages new customers to trust your brand. It also excites people and motivates them to make their own content regarding your brand so that it can be displayed.
Video production can make or break your whole marketing strategy. So, you want to make sure you are doing everything to yield maximum benefits. The hacks mentioned above will help you streamline production operations and create content that keeps customers hooked. That being said, video production can often be overwhelming, especially if your efforts aren't bringing good results. So, contact us at The Company Films to take the task over from you. We’re an experienced video production company in Dubai and can help you take your brand to new heights.