When Education Meets Entertainment – The Surge in Edutainment Content for Global Brands

The borders between education and entertainment are blending. 

Brands in all sorts of sectors are jumping on this trend of “edutainment” - the combination of educational content with entertaining and engaging media. The growing trend behind edutainment is the widespread evidence of its ability to attract attention and stimulate real interaction.

The Rise of Informative Content over Traditional Advertising

Brands traditionally depended on conventional commercials to engage potential customers. But today’s consumers have less patience for and trust in flashy, disruptive ads. They want value from the content they consume.

That’s why content that’s informative and educational is starting to massively outperform traditional ads. Consumers are increasingly looking for interactive, engaging learning from brands.

This is particularly applicable to educational institutions. Gone are the days when traditional ads could be the only model for school and university marketing. In 2025, successful education marketing is delivering targeted, tailored campaigns that elicit real engagement with prospective students.

There is a pressing need for such a shift, according to the data. These institutions with structured digital edutainment campaigns are experiencing a growth of up to 50% in inquiries and applications over those stuck with old school ads.

Students today have come to expect these kinds of personalized, interactive experiences from their schools. Indeed, students want personalized outreach from institutions 80% of the time, and targeted, personalized outreach can lift conversion rates by 23%.

Successful Brands Using Edutainment

New technologies that are pushing engagement and interactivity to their max are allowing the new edutainment market to explode. These comprise augmented reality (AR), virtual reality (VR), and gamification.

Brands in all types of industries are getting into the edutainment game:

• Interactive: educational games, simulations, VR experiences
• Long form: video / podcast / ebook
• Hybrid: Combined platforms; gaming-based e-learning
• Open-ended: ADL-based discovery tools, interactive exhibits

Incredible engagement is being seen for education and media brands which are utilizing these immersive formats. A PROGRAM - interactive BRANDS increased the course registration by 200%.

Across generations edutainment is grabbing consumer attention. Brands like TikTok are teaming up with educators to deliver bite-sized lectures for their young audience. There is a rebirth of social impact gaming, as AARP(TM) takes edutainment to a new level and re-engages retiring baby boomers.

How Video Production Can Adapt to This Emerging Trend

Animation and live-action video are the perfect formats to combine learning with fun. According to it, users are projected to spend an estimated 60.1% of the time on social platforms watching video in 2025.

Short form, mobile first video content is incredibly powerful at grabbing attention. The most successful brands use interactive elements to ensure engagement and recall.

When it comes to showcasing real student experiences, video is the ideal format for educational institutions. This helps them relate with current students on a personal level.

Video case studies and testimonials on platforms such as YouTube, Instagram and TikTok enable schools to penetrate promotional sound-bites and create genuine connections with prospective students.

Consumer demand for brands to create informative, entertaining content is fuelling the rise of edutainment. Companies that adopt interactive educational experiences will already experience huge leaps in engagement and conversions. 2025 is the year edutainment strategies become core in every industry.

Key Takeaways

• Informative content is much better than old ads. People want interactive learning
• Education brands that use edutainment get 50% more inquiries than those that do not
• Blended education + entertainment = Ideal use of video and interactive formats like VR
• Real student stories in Short, mobile video forging strong connections
• The universal appeal of edutainment show across generations

Brands holding on to disruptive, non-informative ads will be left behind. To succeed in the future brands need to satisfy consumers’ appetite for education through entertaining digital experiences. Businesses leveraging multimedia edutainment are closing engagement gaps and creating growth.